Lamia Saab Muhtar
Lamia Saab Muhtar is a Lebanese artist.
The Problem or Challenge:
Lamia’s original website was a Flash website mainly consisting of image galleries. The galleries were annoying to browse because they had thumbnails that automatically moved left or right on mouse over, and since there were a lot of thumbnails, they used to move really fast because they were very mouse-sensitive. Users would also have to wait for images to load whenever they’d click a thumbnail. Website was not mobile nor SEO friendly. The website also needed to be changed into something more commercial, something that would increase sales and exposure.
Optimize and redesign the website to give the artist more exposure and increase sales.
My Approach & Solution:
As an initial quick fix, I first modified little things in the website to make it gift/sales oriented as opposed to gallery/display oriented. I re-positioned it as a place where you can order and buy original artwork as gifts.
I then decided to turn the website into a legit online shop instead of an image gallery.
After testing the shop in the market for a few months, we found out that an online shop for art in Lebanon isn’t the best solution. Art is not cheap, and people here aren’t used to buying things for 4 digit prices online (or offline for that matter). We decided to redesign the website and revert to a gallery oriented website but make it easy to browse and easy to update or add content to using a content management system. This new website would also be optimized to run smoothly on mobile devices. Here’s the final outcome:
You can check out Lamia’s website on www.lamiasaabmuhtar.com.